Words Matter!

Words Intrigue, Explore, Persuade, Enchant, Inform, Cajole, Enhance, Explain, Examine, Dissect, Entreat, Convince, Sing, Invite, Offer, Envision, Articulate, Disturb, Complete, Analyze, Dance, Roll, Run, Sell, Lull, Brand, Promote, Build, and Engage.

Words matter—and the right words matter the most.

When you are looking for the right words, call on SweetCopy.


Ghost Blogging

The blog pages of business and association websites help draw repeat visitors. SweetCopy provides original content on an on-going basis with blogging on subjects of interest to your market. Don’t rely on reposting existing content when you can engage your potential customers with entertaining and informative posts tailored to their interests. Ghost posts are written in the voice of your organization, reflecting the unique qualities of your brand.

Social Media Consulting

Social Media can be an extraordinary selling tool OR a fantastic waste of time & energy. It’s also a monster with a voracious appetite for content! SweetCopy provides social media consulting for businesses and associations, including tutorials on the use of appropriate media, strategies that take advantage of social media’s unique qualities, and original social media content.

Website Content

Websites are in constant competition, vying for the attention of casual and serious visitors. Content is key to engaging and creating an environment that enhances your brand, promotes your product, or invites repeat site visits. SweetCopy provides relationship-driven content, text developed to appeal to your customers or constituents, and strategies that encourage interaction. Intriguing content is so much more than searchable words and phrases. It is the opening statement in a dialog. Get the conversation going in the right direction!

Sales Materials

It’s not just a piece of paper—it’s a message. With more and more electronic business interactions, a printed piece stands out. Sometimes, it’s worthwhile to end a meeting with a classic brochure, sales sheet or other leave behind. It’s a tangible reminder that lingers much longer than a website address.

Event Promotion

Who? What? When? Where? And most of all—Why? A classic press release answers all these questions in concise, reader-friendly language that news outlets, websites, and bloggers adapt to their particular styles. It’s about clarity. SweetCopy provides expansive event promotion text for your website and succinct, shareable messages for promotional outreach.

It's all in a name

Clever names of products, services, companies, organizations and events communicate a great deal. Would a rose by any other name smell as sweet? Yes. But in a crowded market does your name sell or hide your message? SweetCopy provides ‘name-storming’ with inspired ideas. The right name is the first step in effective branding.

English to English

Words are my passion as well as the primary tools of my profession. Each week I will share something about the power and beauty of a specific word. How that word can and should be used. Where it comes from or why it’s a perfect, little package of elegant speech.